How to Promote your social sites in eMail
Don’t hide your Follow on Twitter and Fan on Facebook buttons at the bottom. Make them more prominent by putting them in the side bar above the fold or at the top of the email, above the headline!
Amplify’d from mashable.com
HOW TO: Take Advantage of Social Media in Your E-mail Marketing
A recent study by Marketing Sherpa concluded that simply including sharing buttons to an e-mail marketing campaign led to a “25% boost in reader interaction, and a surge in inbound traffic from social networking sites.” Moreover, huge gains were reported in traffic via social sites: 2,070% from LinkedIn, 1,680% from Twitter, and 1,351% from Facebook.
How to Do It
Share buttons have become common on Web content, but they’re also easy to integrate into e-mails. If your e-mail consists of multiple articles, make sure each points to a page on the Web, and that your Facebook, Twitter, or LinkedIn share buttons are setup to share the URL of each respective article
make sure all of your e-mails include prominent links to your presence on various social sites.Read more at mashable.com
Categories: social media
To leave a comment:
1 Comment 1 Recommend
2 Responses
Who reads e-mails? Especially spam? Confusing …
1 month ago