Diane Rayfield ~ Social Media Marketing Strategist

Use 120 characters…they say 120 is the new 140. Write your tweets with retweeting in mind. Ideally you’ll want to keep your character count to 120 leaving plenty of room for  retweeting without the original tweet being hacked.

Use the RT@ at the end of the tweet (helps with SEO)

Try to include a link in 90% of your tweets. Use a URL shortener like bit.ly or ow.ly (from HootSuite). These provide tweet statistics which are useful in determining the most interesting content to your followers.

Use someone’s first names when tweeting to them.

Try to be mindful of the 80/20 rule.  That is, 80% of your tweets should be helpful or conversational while only 20% should be promotional. Read more at harpsocial.com