How to blog when you are not a writer! | I still suffered from the inferiority complex that can only be associated with IMNOTAWRITER syndrome. |
How to Blog When You’re Not a Writer |
You don’t have to be a writer in order to be a small business blogger. |
1.) Start with your goals. What are you hoping to achieve through your blogging? |
Do you want to be on Google front page?
Do you want to develop your brand?
Do you want to educate the public about your industry?
Do you want to increase your customer base?
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| 2.) Get started. Make a commitment and set a specific date with your computer (or pen & paper) and get your ideas down. |
3.) Write your titles first. The titles will give you a simple, creative base from which you can structure the rest of your article. |
4.) List out bullet points. Once you have your primary ideas down in a bulleted list you can then create formal paragraphs around your key message. |
| 5.) Write in a human voice. You don’t have to be anyone else but you. |
Great information on converting a blog post into an e-book and where to publish. This creates additional back links to your blog site which then elevates your site in Google and search engines as well as provides great exposure to you and your brand.
1. Convert Your Content into Ebooks - This one little strategy is bringing me thousands of extra visitors with very little extra work on my part. |
| Important Note: You MUST make sure that you have links pointing back to your blog within the report. |
You can also submit your ebook to a few document sharing sites like
Scribd.com, DocStoc.com, eSnips.com, Calameo.com, Issuu.com, and
Yudu.com |
There are so many ways that you can re-purpose your content for extra
exposure. You could easily be getting 10x more traffic from every article you write simply by reformatting it into ebooks, videos, podcasts, forum posts, etc..Read more at www.site-reference.com |
It’s PR 101: Don’t insult your customers. Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media |
| This is a tale of how a big company can land itself in a PR nightmare in a matter of minutes, all thanks to the power of social media. |
| Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted. (I’m paraphrasing, but only a bit.) |
The reaction from more than a few followers: Don’t tell us what to do, Big Brother! (Again, paraphrasing.) Nestle’s response: The logo is our intellectual property. This is our page, we set the rules. You don’t like it? There’s the door. |
The problem here isn’t the way Nestle is trying to police its Facebook page, though I think it’s important that PR people recognize that an altered company logo is a compliment (and a very common online practice), not intellectual-property theft. |
| The problem, obviously, is Nestle’s response to people who didn’t like the initial statement. It’s PR 101: Don’t insult your customers.Read more at blogs.bnet.com |
Was Nestle right in asking its fans not to use its logo? What if they were using the logo as a brand supporter? I’d like to hear your thoughts on this subject! Nestle to Facebook Fans: Consider Yourself Embraced |
Nestle, in a fit of intellectual property protectionism, informed its 90,000 Facebook fans last night that: “We welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic — they will be deleted.” Some users have begun using the company logo, which features a nest of birds, to depict environmental damage. (The company has been embroiled in a debate over its use of palm oil, among other things.)
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This being a) social media and b) an epic #fail, the storm quickly reached Twitter, with dozens of tweets about the debacle this morning alone. “Watch Nestle self-implode and abuse their fans on their own Facebook page,” tweeted Sarah Conley, with a link to the offending post, from the handle @StyleIT. On what appears to be its official handle, @Nestle has remained silent — it’s last tweet is from Wednesday morning.
Read more at adage.com |
Facebook Starts Sending Page Admins Weekly Stat Reports |
 Facebook appears to be adding another level of analytics for Fan Page admins: weekly email reports. A number of page owners forwarded us statistics sent to them on Wednesday from the social network, while we received some of our own for the various Pages we manage.
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I have picked some the resonated with me the most. All are valid. Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? |
3. When used properly, a small video camera like a Flip and a standard digital camera (or just an iPhone), can be like having your own marketing department. |
4. Instead of trying to be everywhere in the social media space, determine what online activities work best for your business and focus your attention there. |
7. Social networking sites can be a tremendous time suck. Use a site like Egg Timer to help limit the time you spend interacting online. |
8. Get to know the online influencers in your small business niche, as well as, the social media pros. |
11. Consistent small business blogging pays the greatest returns. |
12. Technology changes daily. Read often. |
20. Social media is a lot like exercise. Doing a little bit consistently everyday will produce better results than one eight hour marathon session per month. Read more at www.problogger.net |
Our Social Media Obsession by the Numbers [STATS] |
 From the time we wake up in the morning to the moment we call it a day, and every moment in between (think bedroom, bathroom and dinner table), we’re checking in on our favorite social media sites.
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This conclusion comes from data gathered by an independent study (commissioned by Retrevo), which surveyed 1,000 online individuals. |
| iPhone users are the most social of the respondent pool and were significantly more likely to check or update Twitter or Facebook from bed |
The study also found that 56% of social media users check Facebook once a day, 32% don’t mind being interrupted by an electronic message while eating and 24% of respondents under the age of the 25 have no problem with digital communication while on the pot. |
| including quality images with a blog post can boost traffic and referrals 30-50%. |
Great last line: Marketers, ignore at your own peril! | According to their report, the market share of visits to Facebook.com increased 185% last week from the same week in 2009. |
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Do you suffer from IMNOTAWRITER syndrome?
